Over the last few months Chivas Regal, together with advertising agency Tequila in Singapore and TBWA in Indonesia, have run an integrated advertising and promotional regional campaign for Chivas Regal. For the Indonesian leg of this promotion, 1rstWAP was pleased to provide the mobile services for the interactive SMS competition.

In this very popular competition, customers collect codes from special edition CD covers, Chivas Regal bottles and Game Cards. Then customers send the code by SMS to a special CHIVAS number to find out if they have won or not. Prizes include branded jackets, t-shirts and shirts.

1rstWAP’s provided a full end-to-end role for this competition, by:

• Providing special CHIVAS number for customer to send the SMS to.
• Generating prize codes.
• Evaluating the SMS received so that prize winners can be selected and the correct notification given.
  For example:
  Congratulations. You win a Chivas WMR Shirt.
  Keep this message + check gamecard on how to claim.
  Enjoy the cool sounds of WMR.
• Sending the notification SMS to the participant.

1rstWAP's Director of Operations, Mr Jonny Goebel whose staff provide the 24/7 services monitor and maintain the systems used to receive and send SMS for this competition said “1rstWAP’s interactive SMS services have proven successful before and and 1rstWAP is very proud to provide these first class mobile service for a brand like Chivas Regal.”

Related interactive SMS services provided by 1rstWAP include SMS Voting, OnDemand Information and SMS Promotions.

About 1rstWAP

1rstWAP (pronounced “first wap”) develops global mobile messaging applications and services based on SMS, WAP, Web, MMS and other internet and mobile technologies for telecom operators, corporates and end-user subscribers.

With over 2 million users already, 1rstWAP operates its own telecom systems and infrastructure with a network of SMSCs around the world, giving it a great capability in many fields including messaging, location and billing that can be deployed globally. Founded in 1999 and with offices in Vienna and Jakarta, the most popular 1rstWAP applications include mobile and instant messaging, mobile content, mobile community and location based services. Customers include Mobilkom Liechtenstein, Indosat, United Mobile, TBWA and numerous media and advertising companies.

For more information about this press release or for images and artwork, please contact public_relations@1rstwap.com.

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