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Jakarta, October 1, 2003
Pan-European MVNO Outsources SMS Services to 1rstWAP


United Mobile, an MVNO providing pan-European mobile services to business people and travelers, has outsourced all of its SMS messaging services to 1rstWAP. Under this unique deal, 1rstWAP will handle all SMS delivery and routing for United Mobile's subscribers using its own network of SMSC nodes. Supporting both United Mobile’s pre- and post-paid subscribers, 1rstWAP accepts the SMS messages sent by United Mobile’s subscribers, and carries out the necessary delivery and acceptance of replies to ensure that United Mobile’s subscribers can keep in touch by SMS no matter where they roam.

As a Mobile Virtual Network Operator, United Mobile uses infrastructure and systems owned and operated by other companies. Outsource partners of United Mobile include Mobilkom and 1rstWAP.

Outsourcing SMS services to 1rstWAP offers significant savings and efficiencies to United Mobile. For example, a key benefit that United Mobile enjoys is access to a very wide number of SMS destination operators across Europe and elsewhere in the world. To make hundreds of these agreements individually would be very expensive and time-consuming. United Mobile also avoids the significant costs of investing in and maintaining SMSCs and related infrastructure and systems.

1rstWAP provides these services through its European-based nodes and infrastructure which is fully supported by its 24/7 Operations and Development Center in Asia.

1rstWAP also delivers a high reliability and capacity services due to its globally distributed network.

1rstWAP CEO, Mr Josef Fuchs, said: “We are very proud to provide these comprehensive messaging services to United Mobile. This proves the very strong technical and business value of 1rstWAP’s international network of telecom infrastructure and its unique capabilities in intelligent messaging routing and billing services.”

United Mobile is based in Liechtenstein and launched it services in 2002. More information about the company is available at: www.united-mobile.com


About 1rstWAP

1rstWAP (pronounced “first wap”) develops global mobile messaging applications and services based on SMS, WAP, Web, MMS and other internet and mobile technologies for telecom operators, corporates and end-user subscribers.

With over 2 million users already, 1rstWAP operates its own telecom systems and infrastructure with a network of SMSCs around the world, giving it a great capability in many fields including messaging, location and billing that can be deployed globally. Founded in 1999 and with offices in Vienna and Jakarta, the most popular 1rstWAP applications include mobile and instant messaging, mobile content, mobile community and location based services. Customers include Mobilkom Liechtenstein, Indosat, United Mobile, TBWA and numerous media and advertising companies.

For more information about this press release or for images and artwork, please contact
public_relations@1rstwap.com.




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