As a key part of the the launch of the new Siemens XELIBRI phone in Indonesia on 26 August, 2003, 1rstWAP carried out a mobile marketing promotion using SMS. The program gained a very healthy 10.3% response rate.

Siemens Mobile's local distributor, PT. Dian Graha Elektrika, carried out a multi-channel promotion including newspaper ads, emails, in-store promotions, web sites and thanks to 1rstWAP, a targeted SMS promotion.

1rstWAP, whose portals already have almost 500,000 subscribers in Indonesia, has taken a leading role in promoting a permission-based opt-in approach to mobile marketing programs which are becoming increasing popular in Indonesia.

1rstWAP uses a double-confirmation method to verify mobile phone numbers and email addresses. Together with profile information provided by subscribers, 1rstWAP is able to match promotions closely to the subscribers' characteristics and interests. 1rstWAP also maintains user goodwill by ensuring that the user receives a certain number of normal person-to-person messaging, community, news or other content SMS and email messages before he or she receives the next marketing message.

The most common response methods to an SMS marketing message are: replying to the message, visiting a shop or other venue, visiting a web site, or making an immediate purchase. For this promotion 1rstWAP asked the users to respond or visit their Siemens Mobile dealer. About 64.5% of responses indicate the recipient's interest in the product.

The effective integration of online, offline and mobile promotion methods by DGE and 1rstWAP is shown by the number of users who mentoned the newspaper advertisements. This highlights the important role of multi-channel reinforcement of the message and brand in product launches such as this. 1rstWAP provides mobile marketing services to many companies in Indonesia. Contact 1rstWAP now for more information about these services, or to advertise to 1rstWAP's subscriber base by SMS, Email, WAP or Web.


About 1rstWAP

1rstWAP (pronounced “first wap”) develops global mobile messaging applications and services based on SMS, WAP, Web, MMS and other internet and mobile technologies for telecom operators, corporates and end-user subscribers.

With over 2 million users already, 1rstWAP operates its own telecom systems and infrastructure with a network of SMSCs around the world, giving it a great capability in many fields including messaging, location and billing that can be deployed globally. Founded in 1999 and with offices in Vienna and Jakarta, the most popular 1rstWAP applications include mobile and instant messaging, mobile content, mobile community and location based services. Customers include Mobilkom Liechtenstein, Indosat, United Mobile, TBWA and numerous media and advertising companies.

For more information about this press release or for images and artwork, please contact public_relations@1rstwap.com.

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