1rstWAP helps mobile network operators and mobile virtual network operators protect and maximize messaging revenue by taking messages that mobile operators would otherwise be unable to deliver and delivering them to the destination networks/subscribers. This enables the operator to bill the subscribers for these messages and maintain goodwill, when otherwise the mobile operator would have no choice but to reject these messages.

Efficient Routing for Customer Satisfaction takes the following into account:

	System Load and Peak Times
	Time Zones
	Termination Pricing

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